Privacy Policy
Last updated September 8, 2026
This Privacy Policy explains how Royal Estates of Wichita Falls("we," "us," or "our"), part of the 12 Oaks Senior Living network, collects, uses, and protects your information when you visit our website or contact us. By using our website, you agree to the practices described in this policy.
Information We Collect
Information you provide. When you fill out a form on our site, such as a contact form, a request to schedule a visit, or a brochure request, we collect the details you share. This typically includes your name, email address, phone number, and any information you provide about your senior living needs.
Information collected automatically. When you visit our website, we and our service providers may automatically collect certain information through cookies and similar technologies, such as your IP address, device and browser type, the pages you view, and how you arrived at our site.
How We Use Your Information
- Respond to your inquiries and requests, including sending materials you request such as our brochure.
- Schedule tours and follow up with you about our community.
- Operate, maintain, and improve our website and understand how visitors use it.
- Measure and improve our advertising.
- Comply with legal obligations and protect our rights.
Cookies and Tracking Technologies
We use cookies and similar technologies for analytics and advertising, which may include Google Analytics, Google Ads, the Meta (Facebook) pixel, and CallRail call tracking. These tools load only after you accept cookies through the consent banner on our site. You can decline, and you can also adjust your browser settings to refuse or remove cookies. Declining may limit some site features.
How We Share Your Information
We do not sell your personal information. We may share it with:
- Service providers that help us operate our website and communicate with you, such as our customer relationship management and email provider.
- Advertising and analytics partners, as described above.
- Affiliated communities within the 12 Oaks Senior Living network, to help you find the right care.
- Others when required by law, or to protect the rights, safety, or property of our residents, staff, or community.
Third-Party Services
Our forms and marketing rely on third-party services, which may include HubSpot, Google, Meta, and CallRail. These providers process information according to their own privacy policies, and we encourage you to review them.
Your Choices and Rights
- You can decline analytics and advertising cookies through our consent banner.
- You can ask us to access, correct, or delete the personal information you have provided by contacting us using the details below.
- Depending on where you live, you may have additional rights under applicable privacy laws.
Data Security
We take reasonable measures to protect your information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our website is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps to remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Royal Estates of Wichita Falls
3908 Kell Boulevard West, Wichita Falls, TX 76309
(940) 477-8502